Yes? Then take some advice from kindergarten.

I want to tell you a story…

My son’s kindergarten class is fascinating.

This year, we have been fully remote, so I’ve essentially been in his classroom this entire year. It’s very insightful—watching and understanding his learning.

I knew he would work on reading—we started ourselves this past summer—along with some basic math and writing. But, I didn’t know what he would write, other than practicing the sight words from his reading.

It turns out most of his writing is telling stories.

Let me explain.

My son—and all the children—use the typical parts of a story that I recall learning in high school English class: character, plot, setting, theme, conflict.

They get all of this onto three sheets of paper, drawn-out with dialogue or narration. It’s pretty impressive.

When they share their stories—usually about themselves, it is interesting to see which are the most compelling. I know this is just kindergarten, but some children have already hit on the most critical part of storytelling—the conflict.

Why is conflict the most critical part of a story?

Conflict is the drama, something that makes the future uncertain, and some children do it well.

When a child’s story—typically on page two—has something that makes the other children unsure of what will happen on page three, they notice and start to feel the drama. The teacher adds to the drama, saying, “On no, what do you think will happen?” encouraging the children and their participation. They ask concerning questions, hoping nothing terrible comes next. Their empathy is pretty amazing.

Page three is always the happy ending—nothing terrible happens in these stories—but the children are still relieved.

For Entrepreneurs

My son’s kindergarten class shows exactly what you need in your storytelling—more drama.

Look what happens: there is some uncertainty for the story’s character, that sparks interest in the narrative, and then everyone wants to know if it all turns out ok.

For entrepreneurs, the ending should be your offer—what solves the problem in your story. You just need the story to get there. Storytelling is the best way to communicate with your dream customer. If you aren’t sure if this is true, read Storytelling and the Brain.

Drama abounds within the most successful stories. You honestly can’t have enough, and most stories in business don’t even come close. It’s probably the biggest problem facing entrepreneurs—and sometimes kindergarteners—when it comes to storytelling.

The kindergartners of PS 267 can do it. Can you?

How to Create More Drama in Your Stories

Learn this simple strategy to jam-pack the stories on your sales funnels with dramatic moments, so your dream customers can’t stop reading.

How to Create More Drama in Your StoriesHow to Create More Drama in Your Stories