This is the introductory post about MENs.
We will produce a series of posts that will step through the strategy of the Fire Came Later Framework and how the MENs story was actually created.
What is the MENs story about?
This story is about Steve, a 36-year-old financial analyst, and how he discovered MENs.
What is MENs?
MENs is a fictional collective whose members mentor, educate, and nourish one another. Members pay a monthly subscription to access the collective and its resources, mentors connect with new members and nurture them, members ‘graduate’ to become mentors to new members, and give back to the overall collective.
Is MENs real?
No, it is an invented idea. MENs exists within the health > mental health > men’s health category/niche as an example of a business in that niche that can use storytelling.
However, as MENs was being imagined it truly became something that I personally would love to be a part of. I hope someone makes MENs.
What will the additional posts for MENs contain?
For each story series, we will create and connect the following parts:
- Introduction – an overview of the process (this post)
- Pre-story – a few exercises before you create a story
- Story outline – let’s look at an aspect of the FCL Story Outline Framework
- Write – let’s understand how to write an FCL story
- Final story – one of the story lengths the FCL Framework helps produce
- Headlines – let’s write some headlines for ads, sales pages, email campaigns, etc.
- Story summary – let’s distill the story down to its essence
We will create every post in the series using the FCL Framework. This is the best way to see the Framework in action and to show how useful and it can be to create compelling stories.
Each post will link to the rest, so it will be easy to see the entire process.
Remember, the FCL Framework helps create very specific types of stories—that will make your dream customers see you as their guide and your offers as their path to success.
Ready for the Fire Came Later Framework?
The FCL Framework is the best method for structuring and writing stories that create belief—belief in you as the guide and your offers as the path to their success.
